ARTICLES

Webmasters and Internet Marketers Can Learn From the Art of War

The Art of War is unquestionably a well known, highly lifestyle, and overwhelmingly revealing text on military affairs. Yep... military affairs. So I imagine you are thinking what the heck I'm doing sharing anything designed to support generals and warriors wage warfare while combating their enemies. Reality inside matter is, as a webmaster or internet marketer - we too are generally linked to being a commander in a war fought on multiple fronts. The war in opposition to our competition generally stretches through several borders into the depths of the online world and can often be relentless. From Google rankings, to marketplace popularity, to product superiority/differentiation we're frequently and often unknowingly at war.

Getting straight into it, the root wonder is how can this book be applied to our online endeavors? I'm planning to pick it apart, and try to turn its military message into something we could depend on and comfortably employ. Here we go..

1. Attack him where he is unprepared, appear where you are not expected.

This is now one amongst my individual loved quotations from the book, and has been something I've frequently enforced into various online projects. This also strengthens the concept...
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SEO One-way Web Links

With so much talk about search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.

Less Effective One-Way Link Strategies
Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential as the five major ways of getting links.
* Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. Link farms can get you delisted from search engine indexes, so don't even try them.
* Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of...
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