ARTICLES

Webmasters and Internet Marketers Can Learn From the Art of War

The Art of War is unquestionably a well known, highly lifestyle, and overwhelmingly revealing text on military affairs. Yep... military affairs. So I imagine you are thinking what the heck I'm doing sharing anything designed to support generals and warriors wage warfare while combating their enemies. Reality inside matter is, as a webmaster or internet marketer - we too are generally linked to being a commander in a war fought on multiple fronts. The war in opposition to our competition generally stretches through several borders into the depths of the online world and can often be relentless. From Google rankings, to marketplace popularity, to product superiority/differentiation we're frequently and often unknowingly at war.

Getting straight into it, the root wonder is how can this book be applied to our online endeavors? I'm planning to pick it apart, and try to turn its military message into something we could depend on and comfortably employ. Here we go..

1. Attack him where he is unprepared, appear where you are not expected.

This is now one amongst my individual loved quotations from the book, and has been something I've frequently enforced into various online projects. This also strengthens the concept...
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How to Avoid the Google Sandbox If There is One

Oh nooo! the Google sandbox. Well what is this so called Google sandbox? I will attempt to answer that question. Google does not seem to like new websites or new domain names so they put them into their sandbox meaning that they do not index them or pay them any attention. It can sometimes take over a month for Google to index your site or for you to show up in a Google search. Once, it took 6 weeks before I saw my new site show up in an organic search. My website showed up on page 48, I think.

There are ways to avoid being put into the sandbox and they are quite easy. The first thing you can do is buy an aged domain. What this mean is that there are domains names out there that the owners don't want to renew, so you can buy them. I bought a aged domain called Xerowire that was six years old. The site was index and was already showing up in the Google searches. So I just pointed the domain name to my new website hence avoiding the sandbox.

Another way is just to use or have a...
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