ARTICLES

Webmasters and Internet Marketers Can Learn From the Art of War

The Art of War is unquestionably a well known, highly lifestyle, and overwhelmingly revealing text on military affairs. Yep... military affairs. So I imagine you are thinking what the heck I'm doing sharing anything designed to support generals and warriors wage warfare while combating their enemies. Reality inside matter is, as a webmaster or internet marketer - we too are generally linked to being a commander in a war fought on multiple fronts. The war in opposition to our competition generally stretches through several borders into the depths of the online world and can often be relentless. From Google rankings, to marketplace popularity, to product superiority/differentiation we're frequently and often unknowingly at war.

Getting straight into it, the root wonder is how can this book be applied to our online endeavors? I'm planning to pick it apart, and try to turn its military message into something we could depend on and comfortably employ. Here we go..

1. Attack him where he is unprepared, appear where you are not expected.

This is now one amongst my individual loved quotations from the book, and has been something I've frequently enforced into various online projects. This also strengthens the concept...
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Successful Internet Marketing Starts With Targeting Hungry Buyers For Information Products

When creating an information product, most of us choose a topic and create a title. We then take a long time to write the product and record the audio portion. In fact, experienced marketers do just the opposite. They do these three things:

They take a very long time to conduct the research. They make sure the market really is hungry. They frame the topic as a "How to solve this problem" instead of, "Interesting information about this problem."

Second, they make sure people are searching online to find solutions to a problem. Since just about everybody searches for something online these days, you may have to take an extra step: you may need to find where they are searching. Sometimes your hungry market won't be googling or checking other search engines. Sometimes they are visiting online bookstores, social media and/or private forums.

Third, they learn what keywords the market uses to search for solutions to a challenging problem. For instance, you may think your market focuses on career planning but they may search on "career change" or "finding a new career."

The most important component of an information product is the pain and desperation of...
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