ARTICLES

Successful Internet Marketing Starts With Targeting Hungry Buyers For Information Products

When creating an information product, most of us choose a topic and create a title. We then take a long time to write the product and record the audio portion. In fact, experienced marketers do just the opposite. They do these three things:

They take a very long time to conduct the research. They make sure the market really is hungry. They frame the topic as a "How to solve this problem" instead of, "Interesting information about this problem."

Second, they make sure people are searching online to find solutions to a problem. Since just about everybody searches for something online these days, you may have to take an extra step: you may need to find where they are searching. Sometimes your hungry market won't be googling or checking other search engines. Sometimes they are visiting online bookstores, social media and/or private forums.

Third, they learn what keywords the market uses to search for solutions to a challenging problem. For instance, you may think your market focuses on career planning but they may search on "career change" or "finding a new career."

The most important component of an information product is the pain and desperation of...
Read more

SEO One-way Web Links

With so much talk about search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.

Less Effective One-Way Link Strategies
Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential as the five major ways of getting links.
* Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. Link farms can get you delisted from search engine indexes, so don't even try them.
* Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of...
Read more